What Are You Going To Blog About?
That just may be the million dollar question.
You know you are interested in blogging, but you have no idea what you are going to blog about. You haven’t gotten as far as blogging and actually making money to do it.
Who is going to pay to hear you rant about nothing. Is that what you are thinking? Probably.
Blogging Website vs. Traditional Website
This is not an in depth study on blogging sites versus traditional sites. This section is here just to highlight one signficant difference between the two. Blogging sites are basically a rolling list of articles, experiences, interviews, and much more. Blog content is added daily and in most cases — bloggers update their content 2-3 times a day. Traditional website offer content that is stagnant and not updated as frequently.
Both website business models though should have quality content and offerings. Both should offer the reader up to date and timely information about the particular topics.
After your further study into the two business types, you should really consider for yourself which one or both makes sense for you. This is another site that I have and it is a primarily a content site. I like both models.
Ultimately with both you have to enjoy writing, reading, researching, interviewing, educating others, and navigating the internet for the best ways to communicate value to your audience. So who is your audience?
Again, that’s all part of that million dollar question above. Because what you write about is ultimately guided by what your blog business is going to deliver.
Just A Few Blog Topics
Since I only know that you want to own a blog or website business (of course you do — you are at this site and you have read this far), then I am going to give you a few ideas on which you can write about. So here we go:
- travel
- education
- sports
- diet and exercise
- news
- food recipes
- music
- restaurants
- photography
- cars
- blinds
- ecofriendly
When I tell you this is not an exhaustive list — I mean IT IS NOT an exhaustive list. If you think about it, you can blog about it.
The next step is to determine if your blog about it or for that matter your traditional artile content website has the keyword depth. What is keyword depth?
How To Find a Good Niche Market
What you blog about is at it’s core what we call your “niche” market. This again is a very important first step.
By determing what you want to blog or start a website about and then being able to dig deeper with some keyword research and niche market development you are taking very important first steps to making sure your blog topic has an audience and an audience that is interested in what you want to share.
Knowing your “Niche Market” will make it much easier to find and create products to sell. You will also know exactly who you are selling to, and what your consumers are looking for. How can we be so sure?
Well we are “all” basically creatures of habit. Big adverstisers in the “real world” know who we are, what we like, why and how they can get what we like in front of us — almost no matter the cost. We are a consuming people and we have got to have it. The so it is going to be a whole lot easier in your marketing strategies.
The most important job you have is finding what we want and getting it to us.
It’s important that you deliver quality too, because we want that — and to build a sustainable web business — that will have to be a priority.
The second key to picking a good niche is you can’t be too broad. Broad categories like “cars” are reserved for those who have the money to market to a wide audience. You have to find a sub-niche within the car industry if you are going to make it happen.
So the more specific the better, because you know ‘exactly’ what your market is looking for.
A quick example for that: “Cars” is a broad niche, and it is of interest to a huge amount of people, but it is too broad. It will take deep pockets to penetrate that niche. So you have to sub-niche it with maybe “cheap cars” or “luxury cars” or even deeper niche into the cheap cars with “cars on a dime” or something like that.
One great way to begin your keyword search is by getting a free google adwords accounts. Then login and go to a page that looks like this:
Click the picture to see the enlarged view.
The best way to identify strong niches is to fill in the gaps — solve problems!
The better niches are where there is a problem to be solved. In other words, something that of interest to a group of people because they have a problem and are eager for a solution.
The reason is obvious.
1) The people who have a problem are going out searching for a solution, so it is easier to find them.
2) They are willing to pay anything it takes to get a solution to their problem, so there is a lot of money to earn there.
So, “How Do You Find a Good Niche Market”? The next step is to brainstorm your keywords even further to find those niches that have sub-niches. Doing this helps you identify things that are not just readily apparent.
Great time for a disclosure here. The niche can be a problem solving niche, fun niche (like gaming), or something else where there is what I like to call almost a “cult movement” around that thing. So when you are thinking niche don’t only think problems, think following, interest, movement, hot button issues, etc..
To dig deeper into how to find a good niche market, check out Part 2 of this article.
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