This is the best time for small business and local business owners to get on board with internet marketing. The stuff that is in store for you from Google is going to blow you away and make your business more accessible. And get this, you won’t need the absorbant costs of high-priced web designers.
What Some Of Your Customers Do Before They Buy From You
- Studies from DoubleClick and comScore networks note half of all online purchases are preceded by multiple product-specific searches.
- Similar results are true with consumers using the web search engines as a research catalog to compare prices, researching vendors, products and shopping routes.
This means that 50% of your potential business never discovers who you are, what you offer, and how you can solve their problem. Which means you are flat out leaving money on the table.
The New Search Pattern
Unlike in the past when website visitors would search the web for research and general search ideas, now website visitors are searching with a purpose. They want to know something about you, what you offer and where you are and how they can get to you so that they can buy your stuff. They are drilling down their search for local shopping purposes.
So with with consumers becoming specific and targeted in their search, it is increasingly more important that you show up at a local neighborhood in metro and rural areas. So if someone is looking for your local restaurant or carpet cleaning service in your town, but you don’t have a web presence — what happens for you when they search “anycity+carpet cleaners”, — you got it nothing. If those “half of online purchases” search for you and can’t find you — they will find someone else and buy from them. But we want them to find you, so…
Google Answers
Introducing local listings by Google — it’s called Google Places. In less than 10 minutes, small businesses (brick and mortor) can get their presence on the web and optimized too. Google has made sure that if you list with them (for free), they will basically reward you with improved placements at the top of Google’s search engine for your search category and geographical location. Yes, all of this Google-local-business-friendly service for free.
In part 2, checkout a video walkthrough of how to setup your Google Places business listing.
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